This June, the TuffStuff tour took the team to the NEC Birmingham, where our ‘main event’ and arguably, our biggest of the year, the Installer Show 2025 kicked off, ready for three days of great gear, great chats, and even better people.
In true tradeshow style, the NEC was filled with innovation as the show brought together top minds, tools, and technologies from across the trade industries, and as TuffStuff’s first-time exhibiting at the show, the team was on hand and ready to show the crowds exactly what ‘Tuff Stuff’’ we’re made of.
Beers, Bucket Hats and Big Hits
True to the spirit of the show (and bringing the spirit of a Friday finish to the midweek), the TuffStuff Tavern was, of course, open for business, with event goers swapping the usual eleven o’clock brew for a cold one and a catch-up with the TuffStuff crew.
The stand wasn’t just about the bevvies, though, with a punching machine challenge that brought out the competitive streak in more than a few tradies, all swinging for a shot at bagging a Makita radio. Taking every hit and standing up to the test, just like our trusty gear, the punchbag saw out the three days with a high score of 863, ouch!
Of course, it wouldn’t be an event without Danny Madden dropping in for a chat too, (and his shot at on the punching machine) before heading over to the FixIt Radio stand for some tradeshow tea with the crew, served up with a side of banter and a cracking atmosphere.
Pulling in the crowds with beers, bucket hat giveaways, and a steady stream of tradies stopping by, it was the place to be!
Fan Favourites
Giveaways weren’t the only thing on offer at the TuffStuff stand, and when it comes to kitting out the trades, the TuffStuff Tour means business. For the Installer Show, that means we came fully loaded, showcasing the full TuffStuff workwear range, and featuring three hero products ready for attendees to take home on the day:
Hyperflex Trousers
Pro-Flex Shorts
Hyperflex Shorts
For those wanting to seriously gear up, the rest of the range was just a click away, ordered directly on the day and delivered straight to the door- no fuss, no stress.
With the sun shining outside, it was clearly shorts season with the Hyperflex and Pro-Flex ranges flying off the shelves faster than you can say ‘summer shorts’. The new-look TuffStuff Icon tee also got its moment in the spotlight, sported by the crew and snapped up by fans, with some swapping into the gear to take on the rest of the day (comfort is key, right?)
And just to keep things spicy, we dropped a sneak peek of some product previews, and let’s just say, the excitement was real. TuffStuff’s workwear game is only getting stronger.
Trade Talk
All in all, The Installer Show 2025 was a massive success for the TuffStuff team- the vibe at the show was full of energy, and, unlike the M25 at rush hour, the TuffStuff stand didn’t stop for a minute!
With the first two days flat-out busy, tradies from every corner of the industry checked in with the crew and checked out with some gear, sparking up conversations and sharing stories with loyal fans to new faces. Day three brought in the next generation of tradies, with student day giving future sparkies, builders, plumbers and more their first proper taste of TuffStuff, kitting them out with quality workwear sure to last them from the learning curves of apprenticeships, right through to qualified life on the tools.
Hard at work, our team were on the tools in a different way; chatting with customers, catching up with stockists, and finally putting a few faces to familiar names. And while we’re used to a bit of graft, there was no ‘Tuff Crowd’ here, just a steady stream of positive feedback, with loads of people praising the top-notch quality and bang-for-buck that makes TuffStuff a workwear gamechanger. The gear spoke for itself, and with its growing community of professionals backing it, it quickly became the talk of the tavern.
Seasoned pros and fresh starters alike, the workwear was a huge hit across the board. From the buzzing stand to the buckets of free merchandise, the whole event had a solid, feel-good energy that we’re proud to have been part of.
What’s Next for TuffStuff?
Whether you grabbed a pair of shorts, smashed the punching machine, or just checked in to catch up with this blog, we’re glad you joined us. And if you missed it? Don’t worry, there’s plenty more exciting things in the TuffStuff pipeline. If you want to catch the TuffStuff team, get involved, or get your hands on the latest gear, here's where you can find us this July:
The Great Yorkshire Show
When? 8th – 11th July
Where? Great Yorkshire Showground, Harrogate
We’re rounding things off in July at the Great Yorkshire Show, where we’ll be teaming up with Industrial Workwear, showcasing TuffStuff in true countryside style. Come by, say hello, and see what TuffStuff is all about.
J Qualtrough Trade Open Day
When? 16th July
Where? Isle of Man
Our last leg on the TuffStuff tour will be on the Isle of Man at the J Qualtrough Trade Open Day. With a TuffStuff giveaway beer in hand, for those travelling this may feel less like a work trip and more like a summer getaway!
From hitting the road to see the team, or just checking out what’s new, you can explore the full TuffStuff range anytime, from the comfort of your home (or van) on our website.
So, stay geared up, stay grafting, and we’ll see you on site!
